Camino Real, Mexico’s 2th largest and one of the most renowned Hotel Chains in Latin America.
The Challenge
- Hoteles Camino Real, the second largest and Hotel Company in Mexico with more than 25 Hotels, decided to look for new areas of opportunity that will bring them additional revenues.
- The challenge was to increase ADR and RevPAR, without necessarily increasing Room Rates, in order to remain competitive and keep its Market Share.
The Solution
- In 2010, Incrementa presented its Check In Up, Front Desk Up Sell Programs as a solution, and a pilot program was implemented at the largest landmark Hotel, the 712 rooms, famous Camino Real Polanco.
- Incrementa trained all Front Desk staff and helped the hotel to create a new Up Sell strategy and philosophy that allowed for immediate results.
- Due to its success at the Mexico City Polanco hotel, the program was immediately rolled out to other 3 Mexico City properties as well as Monterrey, Guadalajara, Tijuana and Veracruz.
The Results
- Results were shown immediately, and by the end of 2010, their Up Sell revenues had grown in more than 3000% impacting ADR and RevPAR.
- A mayor surprise was the positive Up Sell results achieved at the Mexico City Airport property, where Up Sell numbers increase in more than 500%.
